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Caitlin Clark signs as first-ever brand partner with Dick's and Foot Locker

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Caitlin Clark has signed a multiyear deal with Dick's Sporting Goods and Foot Locker. The deal marks the first time either brand has signed an individual athlete, man or woman, as a partner.

As part of the partnership with the sports retailers, Clark will work with both brands on custom promotions to support her signature footwear, apparel and product lines. She will also be involved in activations and community events.

The new deal follows the Oct. 1 global release of Nike and Clark's first signature shoe, which was the largest women's signature shoe launch in the company's history. The release also included an 18-piece apparel assortment.

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