Expedia CEO says AI agents aren't changing booking habits — yet
CNBC·
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Expedia CEO Ariane Gorin said Thursday the company hasn't yet seen artificial intelligence agents affecting the way customers book, but the early signs show potential for an industry shift.
"It's a great way for people to do inspiration, to do trip planning," Gorin said in an interview with CNBC. "We haven't seen it change the way they're actually doing booking."
The comments come as personal AI agents like Meta's Muse and OpenAI's Dots enter the mainstream, promising to tackle everything from scheduling to shopping for everyday Americans. Opportunities in travel planning and booking could pose a competitive threat to traditional sites like Expedia.
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